Behrad Baumgärtel

Behrad Baumgärtel

Name:Behrad Baumgärtel
Date of birth:July 1978
Address:Berlin & Tehran
Phone:+49 30 555 720 50
Born in Berlin, raised in Tehran and a childhood between the two cities: I was lucky to get to know both cultures. I was raised in Tehran during the Iran-Iraq war of the 1980’s. My family and I then spent most of the three-month summer holiday in Berlin. Our German relatives were unfortunately split between east and west Berlin, so we visited both cities! Those days seem so far away, like from another Millennium!
Career: From IT to Home Automation
Starting in the 1990’s, I was sure to become an IT-man. Although I started as a developer and even studied Software Engineering, I soon found myself totally focused on networking, TCP/IP and the Internet. For some time, I was a part-time network admin as well as tutor for Microsoft Certification Program in “Cybertech” one of Tehran’s leading IT centers. Later, my IT background provided me a solid base for becoming an expert and entrepreneur in the field of smart home in Iran. I founded “Smart House Iran” as the first Iranian home automation company in 2004, introducing the KNX Standard to Iran.
"Smart House" Years
Smart House was the first Iranian home automation company and the first Iranian KNX Partner; I attended technical workshops in Germany and trained the staff of Smart House. My team and I introduced the KNX standard to the Iranian market. Nowadays KNX has become the dominant standard for building automation in Iran with more than 450 partners nationwide. We partnered with Germany's “Merten” which later became part of Schneider Electric. Our company introduced several brands and technologies to Iran. In my years as CEO of Smart House, reaching ambitious targets and scoring high on customer satisfaction were our primary goals. I had constant visits to partners and clients all over Iran. We also hosted a number of events; seminars, workshops, fair trades and a tour to Frankfurt to visit "Light & Building" with a handful of Iranian architects. Our company finally became part of a well managed group of over 10 successful companies based in Tehran. It was the first time after more than a decade where I was able to distance myself from the company’s everyday business.
After the International deal with Iran and the lifting of the sanctions, I Co-Founded a market entry service agency for German companies for the Iranian market called “”. We were doing quite well and eager to expand but then... Trrrrrump!
Plan 2021
I hope you all stay safe and we soon get this behind us. I will be happy to share my new plans with you soon...

Business Services

12.2015 - present


  • Iran Market Entry Services for German Companies
  • Localization Services
  • Business Tours
  • Marketing Consultation
  • Digital Marketing & Farsi Web Presence
  • Nationwide Distribution Network (Iran)
  • Product Launch Planning & Execution
  • CRM
  • Exit Strategy Development

Home Automation

05.2004 - present

1. Smart House Iran

Founder & Member of Board
04.2014 - 04.2015

2. Schneider Electric | Tehran

Head of Business Development
  • “Life Space” product group market development
  • B2B model with system integrators nationwide
  • KNX expertise and product training
  • Schneider Electric Iran HQ
05.2004 - 03.2014

3. Smart House Iran

Chief Executive Officer
  • Market Development for EIB/KNX Building Standard in Iran
  • Introduction of KNX, EnOcean and Z-Wave for Home Automation to Iran
  • Launch of German “Merten” Company as First KNX Solution Provider in Iran
  • First Company to Offer Turn Key Model for Electrical + KNX to Builders
  • Consulting 70+ Governmental Clients on KNX and Property Management
  • Consulting 300+ Private Sector Clients on KNX and Added Value Services
  • Introduction of Energy Saving Benefits of Smart Building Technology
  • Establishment and Administration of Central Office in Tehran
  • Supervising the B2B Partner Program w/ integrators in different cities of Iran
  • Leading the Company with 25 Employees, 50+ Running Projects
  • Close Everyday Teamwork with Marketing, Sales & Technical Departments
  • Full Engagement in Marketing; Advertising, Sponsoring, Seminars, etc.


10.2002 - 07.2003

1. WBH | Berlin

Community Service
08.2000 - 02.2001

2. Segal Negar | Tehran

  • IT & Networking Company
  • 6 Month Trainee Program
09.1999 - 09.2000

3. Cybertech | Tehran

MCP & TCP/IP Tutor


Trainings & Certifications

09.2016 - 01.2017

1. Digital Marketing

06.2014 - 06.2014

2. KNX Upgrade Certification

BFE | Oldenburg, Germany
01.2011 - 01.2011

3. SimonsVoss System Training

SimonsVoss | München, Germany
  • Simons-Voss Authentication & Access Management System Training
  • Key-less SV Door lock Product Training
  • One Week Group Training
01.2011 - 01.2011

4. Siedle System Training

SSS Siedle | Stuttgart, Germany
  • Siedle Audio/Video Door Communication System Training
  • KNX Smart Home Integration of Siedle System
  • One Day Individual Training
11.2007 - 12.2007

5. Merten Product Training

Merten | Wiehl, Germany
  • Product Software I & II Training
  • Touchscreen Hardware & Software Training
  • Home Automation Sales Training
10.2003 - 11.2003

7. Visiomatic Solution Training

Visiomatic | Stuttgart, Germany

9. MCP

Cybertech | Tehran
  • Microsoft Certified Professional


2001 - 2002

1. German Language

Volkshochschule Berlin
09.1996 - 10.1998

2. Software Engineering

Azad University | Tehran
09.1992 - 06.1996

3. High School

Sama | Tehran


1978 - present

1. Iranian – German

Work Permit In Iran & The EU