Behrad Baumgärtel

Name:Behrad Baumgärtel
Date of birth:July 1978
Address:Tehran & Berlin

I was born in Berlin Moabit, was raised in Tehran and had a childhood between the two cities, getting to know both cultures.
I have an Iranian mother and an Iranian-German father. My German grandfather moved to Iran in 1929 with the company “Philipp Holzmann” for the Iranian national railroad project. He stayed in Iran for the rest of his life. My father, also a construction engineer, worked also for German “Heitkamp” company on national Iranian projects like the “Lar” water-tunnel and power plant project near Tehran.
I was raised in Tehran during the Iran-Iraq war of the 80’s spending the Iranian three month summer school vacations in Berlin. Our family in Berlin was split between the west and the east side, so we visited “both” cities!
Thank God the city is now One! and what a great one;)

Career: From IT to Home Automation
Starting with Microsoft DOS and “Quick Basic” courses in the 1990’s, I was sure to become an IT-man. Although I started as a developer and even studied “Software Engineering”, I soon totally focused on networking, TCP/IP and the Internet. For some time, I was a part-time network admin as well as tutor for Microsoft Certification Program in “Cybertech” one of Tehran’s leading IT centers.
Then I became familiar with the concept of Home Automation: love at first sight!
Home Automation is actually an application of IT, especially networking, in buildings and homes with lots of benefits. My IT background provided me a solid base for becoming an expert and entrepreneur in the field of home automation and smart building technologies in Iran. I founded “Smart House Iran” as the first Iranian home automation company in 2004.

The CEO Years
Smart House was the first Iranian home automation company and the first Iranian EIB/KNX Partner; we introduced the European standard to the Iranian market that has nowadays become the dominant standard in use in modern Iranian construction.
We represented German “Merten” company which later became part of electro giant Schneider Electric.
Our company introduced several German brands to the Iranian market in the field of home automation, wiring devices and building technologies. I personally prefer to work with mid-size companies the “Mittelstand”.
In my years as CEO of Smart House, I was responsible for all needs and matters of our clients and the employees. I enjoy solving never-seen-before problems even more than going through well practiced routines. Reaching ambitious sales targets and scoring high on customer satisfaction were my primary goals. I had constant visits to partners and clients all over Iran and also hosted a few events for professionals from many states of Iran.
I have to admit: I’m more of a start-up guy than the admin type. So this was yet another reason to let others run the company!
Smart House Iran managed to become part of a well known group of over 10 successful companies called the “Rayan Huber Business Group” base in Tehran.

A New Start:
This was the first time after more than a decade, where I was able to distance myself from the everyday business of the company and use the chance of changing my personal career path for good. I also used this opportunity to travel to different parts of Iran and also to distant places I had less time to pay a visit before.

After the International deal with Iran, I Co-Founded a market entry service provider team for German companies in Iran called “”. My full attention and main focus of work in the post-sanction years was on marketing; specially digital marketing, market entry strategy development, CRM, product launch planning, market exit strategies, etc.


Marketing Services

Dec 2015 - present

  • Iran Market Entry Services
  • Business Tours
  • Marketing Consultation
  • Farsi Digital Marketing & Web Presence
  • Nationwide Distribution Network
  • Product Launch Planning & Execution
  • CRM
  • Exit Strategies

Home Automation

May 2004 - Mar 2014

Smart House Iran

Chief Executive Officer
  • Market Development for EIB/KNX Building Standard in Iran
  • Introduction of KNX, EnOcean and Z-Wave for Home Automation to Iran
  • Market Launch of Merten Company as First KNX Solution Provider in Iran
  • First Company to Offer Turn Key Model for Electrical + KNX to Builders
  • Consulting 70+ Governmental Clients on KNX and Property Management
  • Consulting 300+ Private Sector Clients on KNX and Added Value Services
  • Introduction of Energy Saving Benefits of Smart Building Technology
  • Establishment and Administration of Central Office in Tehran
  • Supervising the B2B Partner Program w/ integrators in different cities of Iran
  • Leading the Company with 25 Employees, 50+ Running Projects
  • Close Everyday Teamwork with Marketing, Sales & Technical Departments
  • Full Engagement in Marketing; Advertising, Sponsoring, Seminars, etc.
Apr 2014 - Apr 2015

Schneider Electric | Tehran

Head of Business Development
  • “Life Space” product group market development
  • B2B model with system integrators nationwide
  • KNX expertise and product training
  • Schneider Electric Iran HQ
May 2004 - present

Smart House Iran

Founder & Member of Board


Sep 2016 - Jan 2017

SEO & Digital Marketing

Tehran University | Tehran
Jun 2014 - Jun 2014

KNX Upgrade Certification

BFE | Oldenburg, Germany
Nov 2007 - Dec 2007

Merten Product Training

Merten | Wiehl, Germany
  • Product Software I & II Training
  • Touchscreen Hardware & Software Training
  • Home Automation Sales Training
Jun 2000 - Aug 2000


Cybertech | Tehran
  • Cisco Certified Network Professional
Jun 1999 - May 2000


Cybertech | Tehran
  • Microsoft Certified System Engineer
Jun 1999 - Aug 1999


Cybertech | Tehran
  • Microsoft Certified Professional


Oct 2002 - Jul 2003

WBH | Berlin

Community Service
  • Zivildienst: German compulsory paid community service


Oct 2001 - Oct 2002

German Language

Volkshochschule Berlin
Sep 1996 - Oct 1998

Software Engineering

Azad University | Tehran
Sep 1992 - Jun 1996

High School

Sama I | Tehran
1989 - 1995

English Language

Shokuh Language School


Jul 1978 - present

Iranian – German

Work Permit in Iran & the EU


Smart House Iran

Smart House Iran

Yeganeh’s Works

Yeganeh’s Works

Rayan Huber Group

Rayan Huber Group!!

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