Starting with “MS-DOS” and “Quick Basic” courses in the 1990’s and spending most of my time on computer programming, I was sure to become an IT-man!
Although I started to learn programming languages in private institutes and later at the University, where I studied “Software Engineering”, I soon got totally focused on computer networking and TCP/IP. For some time, I was a part-time network admin as well as tutor for Microsoft Certification Program in one of Tehran’s leading IT Schools.
When I became familiar with the concept of Home Automation, it was love at first sight! Home Automation is actually an application of IT, especially networking, in buildings and homes with lots of benefits.
My IT background provided me a solid base for becoming an expert and entrepreneur in the field of home automation and smart building technologies in Iran. I founded “Smart House Iran” as the first Iranian home automation company and the first Iranian EIB/KNX Partner back in 2004.
In my years as CEO of Smart House, I was responsible for all needs and matters of our clients and the employees. I enjoy solving never-seen-before problems even more than going through well practiced routines. Reaching ambitious sales targets and scoring high on customer satisfaction were my primary goals for the company.
Smart House Iran managed to become part of a well known group of over 10 successful companies called the “Rayan Huber Business Group” base in Tehran.
This was the first time after more than a decade, where I was able to distance myself from the everyday business of the company and use the chance of changing my personal career path for good.
Marketing was just a tool for expanding the smart house business first; It then became more and more interesting and challenging to me. After the International deal with Iran, I Co-Founded a market entry platform for German companies in Iran called “Markteintritt.ir”: My full attention and main focus of work in the past months is on marketing; specially digital marketing, market entry strategy development, CRM, product launch planning, market exit strategies, etc.
