Behrad Baumgärtel

Name:Behrad Baumgärtel
Date of birth:July 1978
Address:Tehran & Berlin

Starting with “MS-DOS” and “Quick Basic” courses in the 1990’s and spending most of my time on computer programming, I was sure to become an IT-man!

Although I started to learn programming languages in private institutes and later at the University, where I studied “Software Engineering”, I soon got totally focused on computer networking and TCP/IP. For some time, I was a part-time network admin as well as tutor for Microsoft Certification Program in one of Tehran’s leading IT Schools.

When I became familiar with the concept of Home Automation, it was love at first sight! Home Automation is actually an application of IT, especially networking, in buildings and homes with lots of benefits.

My IT background provided me a solid base for becoming an expert and entrepreneur in the field of home automation and smart building technologies in Iran. I founded “Smart House Iran” as the first Iranian home automation company and the first Iranian EIB/KNX Partner back in 2004.

In my years as CEO of Smart House, I was responsible for all needs and matters of our clients and the employees. I enjoy solving never-seen-before problems even more than going through well practiced routines. Reaching ambitious sales targets and scoring high on customer satisfaction were my primary goals for the company.

Smart House Iran managed to become part of a well known group of over 10 successful companies called the “Rayan Huber Business Group” base in Tehran.

This was the first time after more than a decade, where I was able to distance myself from the everyday business of the company and use the chance of changing my personal career path for good.

Marketing was just a tool for expanding the smart house business first; It then became more and more interesting and challenging to me. After the International deal with Iran, I Co-Founded a market entry platform for German companies in Iran called “”: My full attention and main focus of work in the past months is on marketing; specially digital marketing, market entry strategy development, CRM, product launch planning, market exit strategies, etc.


Marketing Services

Dec 2015 - present

  • Iran Market Entry Services
  • Marketing Consultation
  • Farsi Digital Marketing & Web Presence
  • Nationwide Distribution Network
  • Product Launch Planning & Execution
  • CRM
  • Exit Strategies

Home Automation

May 2004 - Mar 2014

Smart House Iran

Chief Executive Officer
  • Market Development for EIB/KNX Building Standard in Iran
  • Introduction of KNX, EnOcean and Z-Wave for Home Automation to Iran
  • Market Launch of Merten Company as First KNX Solution Provider in Iran
  • First Company to Offer Turn Key Model for Electrical + KNX to Builders
  • Consulting 70+ Governmental Clients on KNX and Energy Saving
  • Consulting 300+ Private Sector Clients on KNX and
  • Introduction of Energy Saving Benefits of Smart Building Technology
  • Establishment and Administration of Central Office in Tehran
  • Leading the Company with 25 Employees, 50+ Running Projects
  • Close Everyday Teamwork with Marketing, Sales & Technical Departments
  • Full Engagement in Marketing; Advertising, Sponsoring, Seminars, etc.
Apr 2014 - Apr 2015

Schneider Electric | Tehran

Head of Business Development
  • “Life Space” product group market development
  • B2B model with system integrators nationwide
  • KNX expertise and product training
  • Schneider Electric Iran HQ


Sep 2016 - Jan 2017

Digital Marketing & SEO

Tehran University | Tehran
Jun 2014 - Jun 2014

KNX Upgrade Certification

BFE | Oldenburg, Germany
Nov 2007 - Dec 2007

Merten Product Training

Merten | Wiehl, Germany
  • Product Software I & II Training
  • Touchscreen Hardware & Software Training
  • Home Automation Sales Training
Jun 2000 - Aug 2000


Cybertech | Tehran
  • Cisco Certified Network Professional
Jun 1999 - May 2000


Cybertech | Tehran
  • Microsoft Certified System Engineer
Jun 1999 - Aug 1999


Cybertech | Tehran
  • Microsoft Certified Professional


Oct 2002 - Jul 2003

WBH | Berlin

Community Service
  • German compulsory paid community service (Zivildienst)


Sep 1996 - Oct 1998

Software Engineering

Azad University | Tehran
Sep 1992 - Jun 1996

High School

Sama I | Tehran


Jul 1978 - present

Iranian – German


Smart House Iran

Smart House Iran

Yeganeh’s Works

Yeganeh’s Works

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